Creating effective Web sites requires designing pages that have an appealing ‘look and feel,’ are easy to navigate, and contain relevant, up-to-date content. Traditionally, the role of Web site development, content maintenance, and content delivery has been relegated to Web developers. Additionally, content changes are typically made in a Web development code, such as HTML, and thus require the expertise of specialists experienced in Web development technologies. Relatively minor or administrative content changes, such as a new area code, require companies or Web page owners to hire Web developers for simple changes in text.

This creates a situation where the Web master is a bottleneck in the process of updating and maintaining Web site content. Content providers submit content changes to the Web master who would then make the changes to the Web server.

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